TheoremOne
TheoremOne rebranded to establish itself as a forward-thinking tech consultancy, and I played a key role on the core team shaping and growing the new brand. Over time, I assumed greater ownership across the brand ecosystem, leading initiatives in design strategy, visual identity, illustration, web design, marketing collateral, and art direction. I also developed scalable internal systems—including sales templates, a self-serve Notion content library, and an adaptive brand framework—that enabled teams to work efficiently and maintain consistency up to the company’s merger.
Brand Systems & Creative Direction
Led rebrand, including Adaptive Brand System development
Brand strategy, visual identity, and art direction leadership
Creation of marketing, web, and brand asset systems
Brand evolution and stewardship through merger transition
Editorial & Media Systems
Design and implementation of the Journal editorial system
Content strategy and structure across articles, downloads, and podcasts
Podcast & Motion Branding
Designed the Breakthrough Podcast brand identity system
Design system for web, social, and motion title sequences
Execution of motion and graphic storytelling
The Journal
The TheoremOne Journal was created to connect timely industry conversations with the perspectives of the Theorists behind them. As lead designer, I worked closely with the marketing team to shape the Journal’s strategy, visual identity, art direction, and user experience across articles, newsletters, and podcast content. The goal was to create a flexible editorial system that felt cohesive across formats while elevating the Journal into a more thoughtful and recognizable brand experience.
The Breakthrough Podcast
The Breakthrough Podcast with Alison Dean delves into leadership, growth, and innovation in the tech industry. I directed the creation of the complete brand identity—spanning the website, social campaign assets, and motion-driven title sequences for the interview series. The visual system blended layered compositions, vibrant colors, and coded graphic elements to craft a brand experience that was exploratory, dynamic, and distinctly feminine at every touchpoint.
